Featured in the No B.S. Guide to Marketing Automation & AI
Dan Kennedy has been writing the No B.S. series since before most of the internet marketing world existed. Getting a full chapter in his and Parthiv Shah's guide to marketing automation and AI is a different kind of credential than a magazine feature: it's durable, it's in a book people buy specifically to learn the mechanics, not the hype.
Why a Book Chapter, Not Just an Interview
Dan Kennedy and Parthiv Shah are the same duo who later profiled the $70K Black Friday campaign in Entrepreneur. Chapter 14 of their book puts that same work in front of a different, more deliberate reader: someone who bought a book on marketing automation because they intend to actually implement it, not someone scrolling past a headline.
Why This One Matters
Press that disappears when a website changes its CMS is one kind of proof. A chapter in a printed, sold book is another. It's the one press mention on this page that doesn't depend on anyone's server staying up.
