The Methods
Three frameworks, each built from doing the work first. One for your copy. One for your AI. One for your brand.
AI Persona Method
Turn AI from a tool you poke at into a persona that does real production work.
The AI Persona Method is Jeff J Hunter's framework for building AI Employees: role-specific AI personas given a defined job, voice, and standard of work, deployed alongside human staff rather than as a chatbot.
- 1Define the role
- 2Specialize + give it personality
- 3Educate it on your brand
- 4Check understanding
- 5Deploy with smart prompts + fine-tuning
- 6Scale without headcount
CLEAR Copywriting Method
Five steps that force a story to earn its own attention.
CLEAR is a copywriting framework Jeff J Hunter developed and has taught since 2016. It is used in university course material and underpins the copy training inside his AI programs.
CORE Branding Method
Your roadmap from unknown to iconic.
The CORE Branding Method is a personal branding framework created by Jeff J Hunter. You build four elements: Connection, Omnipresence, Relevance and Engagement. Where two of them meet, they produce the four results every brand is after: Captivation, Community, Authority and Influence.