The CLEAR Copywriting Method
Five steps that force a story to earn its own attention.
CLEAR is a copywriting framework Jeff J Hunter developed and has taught since 2016. It is used in university course material and underpins the copy training inside his AI programs.
CIt sucked!
LI had to fire someone yesterday. I haven't had to do that in over a year.
EI tried to pretend that hiring someone new would make me feel better about it. It didn't.
AHere's what I missed. I hired for skill and never checked for fit. The warning signs showed up in week one, and I ignored every one.
RHire slow. Fire fast. And when something sucks, ask what you ignored before it did.
No swipe file.No template pack.
Five steps, in order. Each one has a single job, and each one buys you the next line.
Curiosity
Make them need the next line.
The opening line has one job. It should leave three questions hanging: What happened? How did it happen? Why did it happen?
My most-shared post of all time opens with two words.
In the post“It sucked!”
Lead Up
Answer the what. Give them a reason to keep going.
Now they are reading. Tell them what happened, and leave the how and the why still open.
Every line should buy you the next one.
In the post“I had to fire someone yesterday. I haven't had to do that in over a year.”
Emotion
Say how it actually felt, not how you wish it felt.
This is the step everyone skips, because it requires being a person in public.
It is also the step AI skips. A model will hand you the polite version every time.
In the post“I tried to pretend that hiring someone new would make me feel better about it. It didn't.”
Analyze
Explain why it happened, and show your proof.
This is where the reader starts nodding, or arguing.
Both are good. Both are engagement.
In the post“Here's what I missed. I hired for skill and never checked for fit. The warning signs showed up in week one, and I ignored every one.”
Reinforce
Land the lesson and tie it back to the opening line.
Give people something worth reacting to.
Reactions are the whole point. They are what the algorithm counts.
In the post“Hire slow. Fire fast. And when something sucks, ask what you ignored before it did.”
Average in.Average out.
Every language model learned to write by eating the internet. The good copy and the bad.
There is vastly more bad copy. So when you ask AI for a post, you get the middle of the pile. Bland, hedged, three adjectives deep.
CLEAR is the aim.
Same five steps I have used since 2016. Here is what they are doing on my profile right now, straight from the dashboard.
91.9% of those views came from people who don't follow me. That is the copy doing the work, not an audience I already had.
My profile, and its last 90 days (June 28 to September 25, 2026).
Two posts from this month.
Here is how each one opens, what Facebook counted, and the post insights screen it counted it on.
CElon just said AI will do anything digital at a superhuman level by the end of next year.
LI've been sitting with that. You can take an old laptop, install an AI agent, and give that machine a brain that outperforms most knowledge workers. In seconds.
EAnd I genuinely feel bad. I have friends who run agencies.
…
308 reactions · 161 comments · 49 shares
Post insights, September 8, 2026. Open full size
C🚨 OpenAI just paused new subscriptions to the $200 Pro plan.
L1.4 million views on the announcement. Tibo said demand for GPT-6 Astra is "unprecedented" and they've pulled every lever they have.
EThe irony of the timing is painful.
…
193 reactions · 82 comments · 37 shares
Post insights, September 10, 2026. Open full size
Numbers from Facebook post insights, late September 2026. The letters mark which CLEAR step each opening line is doing.
A method that only works for its inventor is a personality.
Group Expert in AI & Machine Learning inside a 4-million-member group I did not build. 252,354 points, earned on their turf.
I challenged students to write one CLEAR post. Thirteen came back. Their first attempts pulled 4,560 reactions, comments and shares.
CLEAR sells, not just collects likes. $400 of that came from running the exact same post as a $7 Facebook ad.
1.8M+ members.
Built from zero.
I was the first person in my network to go all in on Claude. I took heat for it.
Today I run the Claude Community on Facebook: the most active room of Claude users on the platform. It grew the way everything else I have built grew. Post by post.
Last 28 days: 2,526 posts, 43,549 comments and 166,213 reactions. Reactions up 371%.
Copy that earns its own attention.
Textbooks, Dan Kennedy, and Entrepreneur.
Write it yourself.Then teach your AI to.
You have seen the five steps.
You have seen what they did this month.
Now the part nobody hands you for free: doing it on purpose, post after post.
Social Copy Secrets is the full training.
The CLEAR Copywriting Workshop is inside it, with the worksheets, the templates and the teardowns.
I built it for my own copywriters first.
Then for students.
The first 13 who posted their results pulled 4,560 engagements between them, on their first try.
Want the AI copywriter built on top of it? That is the AI Persona Method, and Premium includes that too.
Not my results. Theirs.
Peter LynchFounder and CEO, Hitch StudioAn instant 200% jump in engagement
“I got a huge jump in engagement. Would estimate it to be around an instant 200% jump in engagement. And not just more likes, comments and shares, but all of the engagements were also more meaningful. People connected to my posts in a much more significant and meaningful way after the method was implemented. That means more revenue and a more rapid ability to build thought leadership.”
Shayla LocklearMarketing ConsultantLikes and comments quadrupled, at the very least
“Copywriting is part of what I do and the services I offer as a coach/consultant. I had decent like and comments and I was a little arrogant in thinking what more could Jeff teach me. My first time using the method to write a post my engagement went out the roof!!! I would have to say my likes and comment quadrupled at the very least. Definitely made a believer out of me. This is now one of the tools that I don't go without in my business. I have clients reaching out to me more and more to help them with their messaging. And this is all organic through FB, Insta and LinkedIn. I'm selling more high end programs organically using the clear method.”
Aubrey IbeleCEO and Founder, Keto BodyAlmost 10x the reactions, 30x the comments
“I used to get about 7 likes (maybe 1-2 comments) and I had a post get 60+ likes/reactions and 65 comments. Since using the strategy it has almost 10x my likes reactions and 30x my comments. This gave me the opportunity to interact with more people - people I have never talked to, got more people asking for help/guidance, pushed my content in front of a wider audience (greater visibility), positioned me as a person of authority, AND (the best part) people are now contacting me on other platforms asking for products/resources because I have a larger presence on Facebook + have seen me.”
Le-An LacabaCEO, BLNVP IncFrom 1 to 3 comments a post to 30 to 50 likes and private messages
“Before the strategy, I would get only 1-3 comments on a post, now 30-50 likes, with 5-8 comments, and 3-5 private messages. The biggest one is that it's given me the confidence to refine my voice and what my message is. It has basically helped me solidify my brand and what I want to say. Because of this I've been able to write my speech and got a speaking gig, and hopefully more!”
Inside Social Copy Secrets
- 01The Social SetupPosition yourself so people trust you before you sell.
- 02The 5 Step Method to Social StorytellingThe CLEAR formula, plus the templates.
- 03Posting StrategiesThe Comment Tree Method and the CTAs that get replies.
- 04The 5 Key Elements to Monetizing Your AudienceCopy that makes them pull out the wallet.
- 05How to Craft an Offer That ConvertsThe offer is half the copy.
- 06Behind the Scenes Technical VideosOffers, funnels and live sales, start to finish.
- 07Live Teardowns and ExamplesMy copy and yours, pulled apart. What works, what doesn't.
- +Three live workshopsCLEAR Copywriting, Evergreen Content, Target Audience. Worksheets included.
Two ways in
Everything in Social Copy Secrets:
- Social Copy Secrets, all seven units$997
- The CLEAR Copywriting Workshop$297
- Evergreen Content Workshop$197
- Target Audience Workshop$197
- Boosted Checkout Page Copy$197
- Proven Testimonial Script$97
- The Social Closer's Script$97
- Lifetime access to the private Facebook group$597
$2,676 total value, yours for good
Get Social Copy Secrets ↗Social Copy Secrets is included the day you join. So is everything else in Premium:
- Social Copy Secrets$997 value
- AI Persona Method$1,497 value
- Vibe Coding Workshop$97 value
- Claude Skill Builder WorkshopExclusive
- 30-minute onboarding callExclusive
- Two live calls a month with Jeff2x the access
$2,591+ in Premium bonuses, included
Join AI Money Group Premium ↗Same training either way. Premium is the cheaper door on day one, and it comes with the AI Persona Method.
Jeff J Hunter
Jeff J Hunter is an American entrepreneur, AI marketing consultant, and author based in San Francisco.
He built the CLEAR Copywriting Method from a tracked dataset of his own posts, and has taught it since 2016. He also created the CORE Branding Method and the AI Persona Method.