Hold on to your britches, Savages, because today we’re going to analyze the marketing behind both the Trump and the Biden campaigns. Now, just like anyone else, I don’t know what the outcome of the election will be — So I won’t make any predictions. Instead, I’m going to break down some of the angles, branding, and marketing strategy at play between our two major presidential candidates.
First of all, let’s consider the rallies. If you haven’t been keeping up to date, I want to paint a mental picture of what these rallies look like on their respective sides — Because they couldn’t be more different.
Look at Trump’s rallies. In a grandiose spectacle, he comes in on a helicopter that lands right behind the stage. The horde of his supporters stands butthole-to-belly button, thousands deep — Some with masks on, others with masks off. They cheer, scream, and yell, as deafening music plays for the kind of brash pomp and circumstance we’ve all come to expect from Donald Trump’s political image. It’s truly a sight to behold.
However, Biden’s rallies offer their own jarring visuals, of equal and opposite nature. He walks briskly down a stairway, no one around him. The event probably has 100 or fewer people, almost all of whom are at least six to eight feet apart. They sit in thick, white, perfect circles painted on the ground, mostly one-by-one, but with a few couples dispersed who sit together. Biden walks on stage wearing his mask — A stark difference from maskless Trump and company.
These highly contrasting images are why I love what I’m sharing today, and what I’ll be sharing on the next (short) episode of the Savage Marketer Podcast. Looking at these two vastly different approaches, we see two distinctive political brands:
Trump is a rebel, outsider, and maverick who can’t be held down; clearly what his base has connected with. Biden is cautious, controlled, and scripted. He plays by the book and by the rules. The image of his rally is incredibly clean, disciplined, and almost academic, adhering closely to each and every social distancing guideline. This approach appeals strongly to his respective follower base as well.
Then there’s the matter of discourse Trump and Biden use against each other. Like their rallies, their rhetoric is also vastly different. Biden says Trump is reckless, crazy, and totally out of control; something that has cost hundreds of thousands of Americans their lives. But Trump claimed something incredibly interesting (and arguably more optimistic) during the second debate, saying that we can’t all “hide in our basements forever” in handling the pandemic. What’s clear is that Biden comes from a far more traditional political school of thought — While Trump arms himself with insults and emotional appeals.
On the topic of emotional appeals, think about the emotions that are stirred inside you when you consider each campaign. Regardless of which candidate you favor, the truth is that your emotional response is the result of an incredible amount of effort each candidate has put into their personal brand. You see, for most people, perception is reality. Which candidate appeals most to you? Which of these rallies do you feel is ‘right’? Thousands of Trump supporters shoulder-to-shoulder, or a meticulously crafted, cautious, highly-regulated event?
We’re in for such an interesting election because it’s these two polar-opposite camps pitted against each each other. Is the majority of America looking for four more uncontrollable, wild, rambunctious years? Or are we seeking order, deliberate action, and traditional diplomacy? Are we outrageous rebels, or civil citizens willing to stand in line?
Regardless of your political alignment, please join us for our next episode of Savage Marketer this Monday, November 2nd. Everything will be up for discussion, and if you haven’t yet, feel free to join the Savage Marketer Facebook group! We’d love you to introduce yourself and engage in discussion about which candidate you think will win, and whose branding you think is more effective.
For entrepreneurs, taking time off during the holidays can be particularly challenging. First, you risk losing income if you’re not working. Second, it’s hard to find someone else to manage things during this busy time of years. We want to provide tips to readers about how to take time off during the holidays without creating even more stress for yourself.
ANSWER: As an Entrepreneur the words “Grind” and “Hustle” are typically front and center, but what happens when it’s the holiday season? Entrepreneurs often feel like they’re a slave to their jobs, they’re the only people on this planet crazy enough to work an 80 hour work week to avoid working a 40 hour work week for someone else.
So when the Entrepreneur wants to take “time off” from work – what happens?
First off, it’s always important to have an incredible team, and more importantly – a process. You know, the truth is, most entrepreneurs are slaves to their businesses because they haven’t created what I like to call “Freedom Recipes” aka Standard Operating Procedures for the work that they do. Literally if they get sick, or can’t come to work – their businesses STOP.
To truly have freedom in your business, you have to do three things:
Yeah I said it – the future of business is virtual. Currently I have over 50 people on my team who don’t work in my office, they are 100% virtual. As a matter of fact, I encourage them to travel while they work – as long as they have dedicated time to focus on the task at hand, their computer, and a solid internet connection – I’ve built the processes in my business to literally be done 100% virtually.
So do yourself a favor this holiday season, develop processes, and optimize your business using the latest virtual tools to keep your business on the go.
I get it, sometimes business doesn’t stop – but that doesn’t mean you have to stop what you’re doing to stay on top of it.
Enjoy your family this year, hire yourself a Virtual Assistant who can keep things moving for you, even when you’re not around.
Imagine if you were able to get thousands of Qualified Leads to your funnel every single week for FREE, without any software, monthly subscriptions or skills? I’m talking about leads who you already know would benefit from your product or service, not just random people that you “think” would be interested, or some look-alike audience.
That’s exactly what is happening on LinkedIn, practically the Wild West the ONLY professional social platform. Ever since Microsoft purchased the platform for 26.2 Billion dollars, they have been adding new functionality to make it more appealing, and attract “professional” people to LinkedIn.
Your own “Profile Page” is now one of the sexiest funnels out there, and completely free. Hold on tight, because I’m going to show you how to turn your profile into a lead generation funnel following these stupid simple 6 steps from top-to-bottom!
It’s pretty sad how much people waste the biggest and first-viewed part of their profile the cover photo. Make sure it conveys expertise, authority, and likability. Work your company logo or brand colors along with it, higher-resolution the better. For me, I’m using a “Look, Mom, I’m on TV” photo – you don’t need to have one, but if you do, it establishes instant authority. If you don’t have one, use the likability shot, to make people feel like you’re approachable. Make sure you have the answer to their problems in your cover photo.
Your “Profile Picture” should be your head-shot. Make sure it’s bright and clear, and people can recognize you easily from the photo, so don’t use one that doesn’t look like your everyday appearance. Ensure that it’s smiling, and appealing, remember – people need to feel a warm feeling when they look at it!
You can edit your profile link (URL) to match your name. If you have a standard name (like I do) then use your middle. For example, I use: https://linkedin.com/in/JeffJHunter – notice I use the “J” in my middle name since there are hundreds of Jeff Hunters? Seriously) This is important, it’s claiming your stake, it’s your own domain, and getting your own real estate on LinkedIn.
OK, let’s not forget the #1 thing care about… themselves. So what do you offer them, why should people use you or your product? What problem do you solve for them? Here’s your time to shine, the “Headline”. The simple formula that works over and over is “I do X for that results in Z” – example: “I Help Entrepreneurs Automate Their Sales Prospecting with Virtual Teams” Now there’s plenty of ways to say this using the same formula. I also like to throw in some personality, something provocative as a conversation starter, and of course HINT: you can just copy and paste from Facebook, and they work on LinkedIn)
Here’s my current status:
⚒️ Automate Your Sales & Business with Virtual Teams
There are three main areas you can put a Call-to-Action on your profile:
1. Below your headline is a “Summary” in which you can add “Media” in the form of a link. Put your lead magnet, your calendar, or your website. That’s the top of the funnel offer!
2. In your “Articles” – you can hyperlink the content to your website, or anything else. You can also embed videos there to get people familiar with your message.
3 Your “Experience” which is where you list your positions – we’ll get into more of that in the next section.
Make sure to click the “Link” button on the media sections of each, and drop them there!
PRO TIP: Click the “Share with network” toggle to share your job with EVERYONE in your network. EVERYONE will be notified that you started a new position (a great way to build visibility with your network AFTER you’ve updated your profile – so do this last!)
(Hint: You can change the words on the link, so adjust to fit your copy)
Could you imagine if on your personal Facebook profile people could leave reviews? Yeah, that’s pretty much what “Recommendations” are on LinkedIn. What’s the best way to get recommendations you say? Simple, by giving them, and as an added an INCREDIBLE way to get traffic to your OWN LinkedIn profile because your headline will stand out when they read recommendations you leave on other LinkedIn Profiles.
(EXAMPLE: Here’s a couple left by my clients and colleagues to show the power it has!)
The best advice I can give anyone about converting leads from LinkedIn is simple, get them off of LinkedIn. Get them to your calendar, get on a call – or maybe even ask them for a cup of coffee if they’re local! The faster you get someone to talk to you, the faster you get results.
If you want to download my more in-depth step-by-step it here:
2018 was an incredible year for me professionally.
There are three types of people in your life that make a positive impact on your business:
I wanted to take a moment to recognize a few from each category.
First, a disclaimer, I have some truly remarkable clients, and this was really a hard decision to make keeping it down to a few.
Secondly, MANY of my clients have become collaborators and vice versa.
???? ALL-STAR CLIENTS
By far the most challenging and explosive client this year has to be: ✅ Alex Morton
He has a huge following and content for days – we have been creating two videos and a quote-pic every single day.
We’ve barely scratched the surface on what we will do together, and I’m flying out to Miami to prep content and 2019 plan before he speaks at 10x GrowthCon with Grant Cardone.
It’s also brought Sheelah Marie and I closer as we have worked on several high-profile clients together – she’s the right kind of bad-ass to work with.
The fastest growing relationship has to be ✅ Cody Neer and his team at 727 Digital. We manage hundreds of his Shopify stores and we started out with 3 dedicated Shopify experts to work with him and now we are up to 9 – and they need more.
From uploading products, to order fulfiment, to customer support… Much more to do.
This person is truly something, he has to be the only one who fits EVERY category: ☑️ Dennis Yu
What started out as an opportunity to gain his business, be flew to the Philippines in August to meet me and my team. He spent two days training my team his processes and we are launching two core products next month based around Personal Branding.
Since then we have collaborated several times on video, we both gave a lesson together at DigitalMarketer HQ.
We also have teamed up to tackle some incredible clients that neither of us could have handled alone.
Last but not least, ☑️Alona Rudnitsky and her team at East 5th Avenue Affiliate Marketing.
She and her team are growing fast and we are honored to support them with our Executive Assistant team.
Our team attends meetings, takes minutes and follow up on the adminstrative tasks that used to take up valuable time from their team not spent on their zone of genius.
Some incredible corporate clients who have been Important for our growth this year:
COX / Martin Jones
This category are clients who have also helped me in my own business as well:
✅ JR Rivas
(There are so many more… I’m sorry to my other 100+ clients that are more than qualified to make this list)
I already mentioned Dennis Yu, but he deserves it again, we’ve done a lot this year, and I expect more in 2019!!
✅ Julia McCoy – CEO of Express Writers, an all around introvert and one of my favorite people to follow.
She was one of my very first clients – before I even had a website or a business name… From Fiverr…
That is a story for another day
✅ Dan Henry – I spoke on stage at his AdCon event early this year and it was incredible.
He is polarizing, edgy, and rude – but I consider him a friend and I would support any event he does in the future (wink wink – AdCon 2019)
✅ Jordan Treimer – he is an incredible videographer and creative, we shot a LOT of the video content you have seen that year. Looking forward to seeing you in 2019.
✅ Sylvania Harrod has been so awesome, we have shared a room together, a Tesla together and made some real impactful things together for LinkedIn.
✅ Thomas Duran – creative director and wizard behind a camera, he’s an incredible client and the most recent videos (and several that haven’t dropped yet) are his art.
✅ Kolby Kay who has been there, a gangster on the scene, a true marketer at heart and always has a collaboration whenever he asks.
✅ Kevin Cohen – his expertise in Marketing and automation are incredible. His brain works at a frequency level most won’t even get to their whole lives.
✅ Kevin Anson – so much growth, this year he’s been a client and also a friend. All the bee videos you see with the fancy graphics, he is the one who put it all together.
✅ Rob Balasabas my man over at Thinkific pushing the limits and always driving value. He knows I’m always down to collaborate and we always have a great time together.
✅ Sammy ShoeBox Moses Taggett – if you don’t know who Sammy is, you are missing out on life, that’s all I can say, there is so much to be said about him. Beautiful heart, solid skills, and genuine.
✅ Michelle Skaff who has taught me so much, she is an incredible woman who has a desire to help so many and do really big things.
✅ Jason Hall who is just a crazy bald dude with a passion I have yet to see surpassed. So excited to do more collaboration in 2019.
✅ Mitch Miller and Karla – the odd couple, the wild and fun duo – if you signed up for me CLEAR Copywriting Workshop you can blame these two. It was at a private event co-hosted with them which made me bring my copywriting technique to the public.
✅ Arne Giske who came out to my penthouse in the Philippines for two weeks and helped me build out so much. He’s one of my best collaborators yet!
✅ Marcus Murphy who just a few months ago reached out to me to solve an issue and since then has adopted me into the Digital Marketer family – and has some damn good bourbon (and I don’t even drink, but I had to try a $1200 bottle of that!!)
✅ James Jacobi the stud, the legend, the man I know is on his way to change the lives of so many.
✅ MY TEAM!! It has been a very hard transition the last 6 months moving away from an hourly model and doing results based packages. If it wasn’t for my project management team, I would have not survived this. (Including Brandon Belew who has built pretty much every backend of website / integration I’ve ever thought of for the past 15+ years)
MAN – so many…..
⭐ Tony Grebmeier for always believing in me, doesn’t matter if his business does 8 or 9 figures, he still calls me to see how I’m doing. I am honored to call him a friend as well.
⭐ Jay Abraham who in January told me I was crazy for not having an affiliate program. I implemented his advice immediately and made 20% gain in sales from it.
⭐ Russel Brunson who literally changed the way I look at my business and marketing forever.
⭐ Ashton Kutcher who earlier this year, he put his arm around me and told me “This is cool huh?” … He said that because I was going to do an interview with him… but completely froze up when we spoke… I honestly never was “star struck” before in my life, but what he said about passion in business and how important it is to have a vision that not only you but OTHERS can be passionate about… It was key.
⭐ Tom Bilyeu who showed me that no matter how successful you are, you can still be a great guy who cares.
⭐ Tai Lopez – a lot of you are going to hate on him, but the 4 times we spoke this year he was always really insightful. He knows marketing and the interview I did with him about “Superbowl Quality Commercials” is something ALL of you should be listening to.
⭐ Dan Clark – who our relationship is just starting, he is an incredible mentor and showed me the value of having solid stories people can relate to. More to come about this and I’d love to do more collaboration with you in 2019!
⭐ Greg Reid for all his work and encouragement this year. For reminding me that most people quit only a few feet before striking gold.
⭐ Ryan Deiss who drops bombs on the daily, we shot an interview I’m releasing next month with some real invaluable lessons that we can all apply to ur businesses.
Well there are so many other mentors and Influencers who have helped and guided me along the way.
This post was much longer than I expected, but honestly, not long enough…
So many people have been involved in my professional Growth…
I thank you all, for being a part of the journey as well.
Onward – Jeff J Hunter
“Is there anything else I could do to make this transition any smoother?”
The last words I told my boss…
On the last day of my 6-figure corporate career as a successful Project Manager at a fortune 500 Company.
He looked at me and said, “No, I don’t think it could have been any smoother”
I handed over the keys to my corporate car (a very fun Turbo Ford Escape).
Turned in my company printer.
I proceeded to wipe my company cell phone and place it in a zip lock bag with the charger along with my company badge.
You see, I had given my two week notice and the time was up.
I probably worked harder the past two weeks of my career than I ever had.
I took all 70+ projects I was managing and detailed every single communication and status for all of them…
I reached out to all my stakeholders to let them know I was moving out of state but that they were in good hands.
I had meeting after meeting with the other project managers I had been mentoring to make the transition as painless as possible.
Something inside of me wanted to make them miss me.
It was time for me to pave my own way, and I had seen the writing on the wall.
I was trapped at my work and even though I had just got a “promotion” to Project Manager III – I felt nothing but emptiness.
❎ My family was falling apart
❎ My grandfather was dying
❎ My wife and I had an unsuccessful pregnancy
❎ My new manager (the 8th one in 4 years) didn’t value me
It was a recipe to turn anyone into a timebomb. ????????
When I finally exploded it was a commitment to myself to never undervalue myself… again.
Half of me wanted to just put my feet up and do nothing my last two weeks at the corporate job…
But luckily the other half, filled with pride and ego- didn’t let me.
The Director (my boss’s boss) reached out to me personally and told me that he was going to miss me and that he supported my decision.
He wrote me a recommendation on LinkedIn about his experience with me the four years I worked under him.
I left with my head held high.
It was the most frightening and most liberating moment of my professional life…
When I realized, it was the best and last job I would ever have.
It was time to fly.
There is SO MUCH power in a story.
BUT – you have to know HOW to tell a story.
It has to be “Visual” – that’s right, they need to be able to relate to the story and imagine themselves there.
Have you ever sat around a campfire or a dark room with your friends and tell scary stories?
It was always easy to tell who was the best story teller.
When the told you about the evil character hiding in the closet.
Described in such detail, you could visualize how scary he was.
The suspense… you could imagine being there.
Touching the door knob, afraid to turn it.
How your skin JUMPED right off of your body when they open the door.
Remember – Stories need to be visual!
See how you were involved in that story?
Be honest, could you visualize it?
The first is Wes Schaeffer, aka The Sales Whisperer. He’s not only a client of mine, but also a mentor, he’s got some incredible experience and when he speaks – I just shut up and listen. He’s a ruthlessly Pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert, Doer.
He has two podcasts, The Sales Podcast & CRM Sushi, both conveniently found here:
Someone I’ve had the pleasure of speaking with a number of times – Daniel Gefen
He is the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires and celebrities. He recently launched his book “The Self-Help Addict” which became an international best seller! (Congrats!)
Yes, it’s true, the Savage Marketer Podcast is officially LIVE! It’s 20 minutes of raw, un-edited, no-BS, no Fluff, just the most SAVAGE Marketing Strategies from the best in the game.
Check it out here: https://savagemarketer.com
Here are some key points in delegation:
?1. Choose the right people and the right system. Select people who are self-motivated, trainable and teachable, and comfortable without constant supervision.
?2. Decide to what to delegate. If you are not fully comfortable in delegating your work, you can start to delegate things little by little:
Try things you don’t like to do first…
Then try some you are not good at, that steal your time and motivation.
It’s easy to tell yourself to get rid of things you don’t like to do, or just too time consuming.
?3. You don’t even have to be a great leader to delegate.
I hear people all the time say things like “Jeff, it’s so easy for you, you are a great leader”…
First off… I wasn’t…
When I first started my business I hired 27 people….
Oh, and I fired 26 of them the same year.
I didn’t know what I was doing….
Then I realized something, the second year it “clicked”…
You see…. I thought THEY were the problem…
I said things about Virtual Assistants that now I hear every day:
—?It’ll take too long to train them
—?There’s a language barrier, they don’t understand me
—?It’s easier if I just do it myself
Then I realized, actually I was the problem, and it was stupid simple to get things done once I figured it out…
It’s about having the right systems in place, knowing what your team is doing, and providing them resources THEY need to be successful.
Make sure you set aside time to answer questions from your team and learn to manage your expectations because this will make things easier.
I asked my network of successful entrepreneurs what books helped them in their success. Well, ask and you shall receive – credit to all my friends who suggested them!
1. NO B.S. Direct Marketing:The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses – author: Dan S. Kennedy – Kennedy lists a few strategies proven to increase profit and productivity in ANY business. Updated to concentrate on the newest media and marketing tactics this book illustrates these strategies by case examples from an elite team of specialists. Get it here!- http://amzn.to/2wKuoog Recommended by: Dave Williams
2. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness – author: Gary Vaynerchuk – Gary Vaynerchuk a marketing and business master mind discusses some of his most useful and intriguing questions that he has addressed on his show. Gary went above and beyond leaving traditional methods behind and started using social media platforms to reach a whole new audience and make things happen. Get it here!- http://amzn.to/2vNHu6N Recommended by: Dave Williams
3. Launch Your Dream: A 30-Day Plan for Turning Your Passion into Your Profession – author: Dale Partridge – Launch Your Dream is a 30-day plan that provides a concrete idea on how to start a new business and take back your freedom, to live a more successful and fulfilling life. Get it here!- http://amzn.to/2wHXbes Recommended by: Dave Williams
4. The Way of the SEAL: Think Like An Elite Warrior to Lead and Succeed – author: Mark Divine – Divine used tactics he learned from his elite training as a SEAL to create eight powerful principles that can help anyone transform into the leader they’ve always wanted to be. This is the ultimate guide for businesspeople who want to know all the secrets of success. Get it here!- http://amzn.to/2wJc4LT Recommended by: Dave Williams
5. Tribes: We Need You to Lead Us – author: Seth Godin – Tribes is a guide that teaches the three steps to building your own tribe. Anyone can be a leader and with the right guidance and tools they can really make a change. Get it here!- http://amzn.to/2eMiRQu Recommended by: Chris Schwab
6. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life – author: Scott Adams – Adams has somehow found a way to turn around one failure after another and become hugely successful. He describes his most useful tricks and strategies that have helped him get to where he is now. Get it here! – http://amzn.to/2eI0mcs Recommended by: Chris Schwab
7. Good to Great: Why Some Companies Make the Leap and Others Don’t – author: Jim Collins – Collins analyzes why some companies don’t take that extra step from good to great. The book sheds light on every aspect of management strategy and practice and explains the success in those companies that have lived up to their full potential and those who refrain from doing so. Get it here!- http://amzn.to/2eMsm23 Recommended by: Jake Adams
8. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – author: Eric Ries – The Lean Startup approach helps companies be productive and continuously shift into new directions with ease rather than wasting time creating complex plans that take to long to alternate between. Get it here!- http://amzn.to/2j6s0F7 Recommended by: Jake Adams
9. How to Master the Art of Selling – author: Tom Hopkins – In How to Master the Art of Selling Hopkins teaches you step by step how you can apply these strategies that he has perfected to your own business and have it thrive. Get it here!- http://amzn.to/2j4DEAf Recommended by: Aaron James
10. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales – author: Chris Smith – Smith describes a step-by-step plan to increase sales in today’s modern world where the market is more competitive than it has ever been. The Conversation Code gives businesspeople an actionable blueprint for getting leads and turning them into paying customers. Get it here!- http://amzn.to/2j48sBb Recommended by: Jay Sherman
11. The Secret of the Seven Seeds – author: David Fischman – Fischman’s life is spiraling out of control and in his book he reveals his struggles and his true self through his fictional character Ignacio Rodriguez. The character is a stressed out entrepreneur who is running low on patience and money and he seeks help in hopes of regaining some balance. As the applies the seven seeds to his work life things start to turn around. Get it here!- http://amzn.to/2wK7Rb7 Recommended by: Hüppe Keith
12. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – author: W. Chan Kim and Renee Mauborgne – The Blue Ocean Strategy is a book made to challenge everything that you thought you knew about the market place. It is based on strategies that will help you create your own blue ocean it wipe out your competitors. Get it here!- http://amzn.to/2j5XN8X Recommended by: Michelle Marshall
13. The Master Key System – author: Charles F. Haanel – The Master Key System gives reader a precise framework on how to achieve what it is that they desire. In just twenty four lessons Haanel teaches you how to achieve everything you’ve ever wanted. Get it here!- http://amzn.to/2vJzY8M Recommended by: Michelle Marshall
14. Think and Grow Rich – author: Napoleon Hill – Think and Grow Rich is a book made to help the readers succeed in all aspects of life. The philosophy taught by the author is one that has been designed to help motivate people to do or be anything they want. Get it here!- http://amzn.to/2xr6ZeL Recommended by: Michelle Marshall
15. Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action – author: Rich Horwath – This book is focused on helping everyone become an expert strategist with a path of three disciplines you can evaluate yourself and become an become an extremely valuable member of your organization in no time. Get it here!- http://amzn.to/2xf63Km Recommended by: Elizabeth Wing
16. The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months – author: Brian P. Moran – This book is intended to have you setting up your year as 12 weeks long as opposed to 12 months so that you are forced to prioritize your tasks. It reduces low productivity and allows you to get more stuff done that really matter. Get it here!- http://amzn.to/2f8HdkB Recommended by: Suzanne McIntosh
17. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results – author: Gary Keller – The One Thing helps people focus on what really matters in all aspects of their life so that they can be more organized, stay on track, achieve what it is that they really want to in life. Figuring out what your ONE THING is, is the first step is truly becoming successful. Get it here!- http://amzn.to/2wM9B5l Recommended by: Gabriel Neuman
18. The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage – author: Mel Robbins – The 5 Second Rule is the a simple rule that can be applied to anyone and everyone. It pushes people to truly become their best self and be more productive, engaged, and collaborative. Get it here!- http://amzn.to/2vQZ6ig Recommended by: Andrey Seas
19. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – author: Timothy Ferriss – This step-by-step guide to luxury lifestyle pretty much teaches people how to live their best life in work and in their personal life. It will teach you everything you need to learn about how to live the 4-Hour workweek so that you can live an upscale life. Get it here!- http://amzn.to/2wd9UlV Recommended by: Dillon O’keefe Simmerman
20. Unshakeable: Your Financial Freedom Playbook – author: Tony Robbins – In this book Tony Robbins teaches you how to build and put a plan into action so that you can get the true financial freedom that you’ve always wanted. This includes just a 4 principles and advice from some of the world’s most successful people to help you. Get it here!- http://amzn.to/2wcQD4e Recommended by: Dillon O’keefe Simmerman
21. Mastery – author: Robert Greene – Greene believes that everybody has the potential to become a master. With this guide you’ll learn how to unlock the secrets of your field and surpass your competitors and much more. Get it here!- http://amzn.to/2xfepSb Recommended by: Dillon O’keefe Simmerman
22. The City of Influence: A Business Tale – author: Jared Stewart – The City of Influence is a parable about a man that was able to save his struggling business with the help of a group of mentors that teach him secrets to build strong professional relationships for his business. Get it here!- http://amzn.to/2j8OBRp Recommended by: Hawk Mikado
23. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers – author: Timothy Ferriss – Through years of interviewing, analyzing and experimenting, Tim Ferriss has created the ultimate notebook of routines, tactics, and habits of over 200 world class performers. Get it here!- http://amzn.to/2j9IkEP Recommended by: Steve Middleton
24. The Success Principles- How to Get from Where You Are to Where You Want to Be – author: Jack Canfeild – This book of principles, strategies, and success stories is designed to increase your confidence, help you live a happier healthier more fulfilling life, and so much more! No matter who you are or what you do this guide will help you get to where you want to be. Get it here!- http://amzn.to/2gO99xQ Recommended by: Sara Ooley Bumgarner
25. Never Split the Difference: Negotiating As If Your Life Depended On It – author: Chris Voss – After being in the FBI Voss picked up a few tips and tricks when it came to high-stakes negotiation. He teaches people how to take deal-making to a whole new level. Get it here!- http://amzn.to/2gOdscr Recommended by: Tyron Giuliani
26. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Business Skills and Development) – author: Oren Klaff – Klaff provides the tactics and strategies you need to pitch your ideas and gain more support and funding than you ever thought was possible. Get it here!- http://amzn.to/2wMJ3Sj Recommended by: Tyron Giuliani
27. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal – author: David Hoffeld – This book teaches you the actual science that goes on in brain when making decisions and it shows you how to incorporate that into your sales to boost your ability to influence others. Get it here!- http://amzn.to/2wd2Dmo Recommended by: Tyron Giuliani
It’s been a year and a half now since I left my 6-Figure “Corporate Job”. It was the best (and last) job that I ever had – I truly loved the people I worked with, and the position was very rewarding on several levels.
I learned so much working as a Project Manager in the Healthcare Industry, much more than I had ever imagined.
Managing anywhere from $500K to 4 Million in Monthly Revenue and anywhere from 40-90 projects at a given time – I learned the importance of being organized, prioritization, discipline and most of all – having systems in place to be able to manage it all.
Burnout was not only unavoidable, but expected. I remember seeing the PM’s I had mentored come and go, it was a demanding position, and without the right mindset and systems you are doomed for failure.
There is a LOT of value in having “help”. I hired my own Virtual Assistant to help manage my day-to-day tasks that did not require my “Unique Abilities” as a Project Manager.
You hardly hear about this in the corporate world. There is so much red-tape, policies, procedures, and processes that do not allow them to adapt to the ever-changing climate of business.
You might have a Company Conference Call or “Re-Organization” Once a year, or maybe every 6 months – but those “Changes” get rolled out, over some period of time, and by the time they are implemented – the technology has become outdated, or the competition leaves them behind.
On the other side of the coin, for a little over a year and a half – I’ve taken a deep-dive off the cliff into becoming an Entrepreneur.
I’ll be honest, I wasn’t expecting to become an “Expert” in the Entrepreneurial world already – but I offered something severely lacking in this “Hustle” Economy – Order.
I’ve already been able to double my income from my past life as a Project Manager, a craft I spent 10 years developing in this new economy.
Because I offered valuable systems and processes seriously lacking in the world of “Hustlers”, that haven’t experienced the high-pressure corporate atmosphere and the responsibility / accountability you have no way to avoid when you work for a Fortunate 500 Global Brand.
I was always a “Small-Fry” at Philips, I was young, just turned 30 – By far the youngest of the Project Managers, and boy was I ambitious.
I took my 6 month pregnant wife and moved right outside Portland, Oregon to take on the role as Project Manager for Philips after being the Information Technology Coordinator for a School District in Northern California.
I’ve always been fortunate that every time I left a position it was because I was recruited for a “New Opportunity” with more responsibility (and of course more pay).
After almost Four Years at Philips, the role had become very challenging to my family and my relationships. My wife and I had grown apart, with all the turn-over in my region I was managing 5 States, Washington, Oregon, Montana, Idaho, and Alaska. From time to time I was also thrown around to different states like Northern California or New Mexico to help save projects that were going south.
On top of that my Grandfather was 94 and literally on his deathbed in California. I had requested a transfer several times back to California (which they promised when I was first hired that it would happen within the first couple years when available).
It was not granted.
My wife and I also had a very rough time dealing with a miscarriage during a Project GO-LIVE. I couldn’t even be there for my wife, I had to fly to Alaska on a Project going sideways, and my mother-in-law had to use the “FMLA” (Family Medical Leave Act) to take time off her demanding job and fly up to care for her while I was in Alaska.
The only solace I had was one of my mentors and leaders at Philips Wally who brought my wife and I Thai food (my wife’s favorite) during all the disaster. My good friend and partner on the Clinical side Shannon was always there to listen, and comfort me.
Yet, we were still not with our families, trapped, secluded, vulnerable.
To top things off, the final straw that made me decide to make the leap – February 29th… Leap Day 2016 was the “re-classification” to a salaried position.
There’s nothing more demoralizing than being told by someone that you’re getting a new “Title” – I was “Project Manager III” it included a 20% raise, a switch to a salary scale which meant no more time card (YAY! I thought?)
I had always been told if you really want to be successful in life you can’t trade time for money. You have to be rewarded for your efforts, and I finally felt like I was on the right track.
Towards the end of my career at Philips, I was asked by some of the upper management a question, “How do we keep guys like you from burning out or leaving the organization”?
Knowing what I knew now, I could have given them a lot more feedback – I was not even contemplating leaving when that was asked of me.
That first paycheck of my new “Title” and raise.
It was life altering.
It was the realization that I was still expected to work the same amount, and get paid less.
I couldn’t bill for the hours traveling on the weekend to get things kicked off on early Mondays as our clients expected.
I couldn’t bill for the hours prepping on Sunday nights to make sure things were in order for the week.
I couldn’t bill for the countless hours in the evening when I got a call from an Engineer when a project went sideways and had to clean things up (even fly out personally to handle!).
It was a 20% raise, and at the end of the say a 25% decrease.
I knew that my skill set as a Project Manager was in demand, I had contemplated how long I could “survive” until I found something else, nearer to my Family.
I was willing to make a huge sacrifice to find something that was more rewarding, I just had to talk my wife into it.
There was a moment when it boiled down to having a life, and the freedom to spend time on my terms.
I had accepted a few “consulting” jobs to help people get things straightened out, and realized that the skills I had developed managing virtual / remote teams was an opportunity companies didn’t even know about let alone understanding how easy it could be done.
Virtual teams are the future. You heard it. There’s not a whole lot you can’t do remote anymore except for in-person executions. Even in the corporate world we had most everything virtual except for a few weeks (or less) to show up and plug things in.
Now I have my own team of 57 Virtual Assistants that work for myself and my clients.
This year I launched a program designed to show Entrepreneurs how to systematize their businesses and then build virtual teams to run them.
The concept, so easy in theory, as well as execution – but it’s still a new concept. I’ve proven it for myself starting now 3 businesses than run by themselves with virtual teams.
I’ve also helped HUNDREDS of Business Owners launch their own businesses into the stratosphere by removing themselves from their businesses they’ve become slaves to.
It has been a very long time since I’ve posted here on Linkedin because I wasn’t sure where the journey would lead.
I was always afraid I would have to come back the the “corporate world” and so I started my own “Entrepreneurial” re-birth on a completely new account not to confuse my “old-life” friends and colleagues with the mind-blowing, eye-popping stuff that I’ve seen happen in not even two years.
Since leaving Philips I’ve been featured on over 30 podcasts, 4 National & Local Radio Stations, even on CBS San Francisco for my expertise in both International Travel and Building Virtual Teams.
Since then, my books have garnished thousands of downloads, I’ve gained over 3500 customers, 200+ clients, and have launched 9 businesses.
In the past year I’ve received 11 inquiries from companies to be the following positions: QTY-3 IT Project Manager, QTY-3-CMO, QTY-2 CTO, QTY-1 CIO, and 2 Proposals for Partnerships in some pretty awesome companies internationally from USA, UK, and even Australia.
Where they great opportunities? Absolutely.
Why am I here doing my own thing?
I’m done trading time for money.
I’ve set up the systems and the right people in my business to run without me.
When I work, it’s on my rules and my schedule. Like shown when I was honored to speak to a group of successful Entrepreneurs on how to systematize their businesses to run without them as well.
I live what I’ve called the 9010 Life.
The 9010 Life is about focusing on the 10% of your Life & Business that provide the largest possible result. Leveraging a team of virtual assistants to do the 90% of things that aren’t harnessing my “unique abilities” has changed my life – and the lives of 100’s of my clients over the past couple years.
What started as a fun hobby, has turned into an opportunity that I would have never expected.
I’m humbled, honored, and blessed to be where I am today, and I thank God he showed me how valuable I am, by letting someone else tell me how valuable they thought I wasn’t.
Jeff J Hunter | Recovering Project Manager & IT Administrator | Fledgling Entrepreneur