Jeff J Hunter
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Social Media Examiner4 min read

Advanced AI Copywriting: How to Train AI to Write Like a Pro

Jeff J Hunter's Take·Originally Featured on the AI Explored podcast with Michael Stelzner in Social Media Examiner, October 8, 2024
Jeff J Hunter on the Social Media Examiner AI Explored podcast: Write Better Copy
This is Jeff's own write-up, kept here in case the original ever moves or comes down.View the original on Social Media Examiner

In November 2022, the month ChatGPT launched, I was worried it would replace my virtual assistants. Within a month I'd flown to the Philippines to build an "AI task force" with my team, specifically to prove humans were still better. That attempt to prove AI wrong is where the AI Persona Method actually came from.

How the Method Got Built

The more I tried to prove humans were superior, the more obvious it became that AI could amplify what my team already did well instead of replacing it. That reframe is the whole method: an AI persona isn't a generic writer, it's a model trained specifically to write one type of content, in one voice, for one channel.

Quote: You're not going to be able to do it by telling the AI how to write. You're doing it by showing the AI how to write. — Jeff J Hunter, AI Persona Method

The Actual Process

  • arrow_forwardGather at least 100 examples of your best-performing content across every platform you write on.
  • arrow_forwardTransfer it into a spreadsheet. I have a VA who does this at the end of every month, and I recommend everyone build the same habit.
  • arrow_forwardBuild one persona per content type. Your email persona and your social persona should be different models. Don't ask one to do the other's job.

Why This One Matters

This is the most complete public version of how the AI Persona Method was actually built, not just what it does. It started as an attempt to disprove AI, which is a more honest starting point than most AI frameworks admit to.

Two Doors. Pick One.

Put This Into Practice

The newsletter is free and lands daily. The community is $49/mo and where the work happens. Both teach you to put Humans + AI to work.