Build Your Authority & Influence on Social Media

Global Marketing Day was Semrush's first 24-hour international livestream, a genuinely unusual format: speakers handing off across time zones instead of a normal single-city conference. Brian Fanzo, the futurist who introduced my segment, put the topic simply: how do you build brand authority and influence on social media without becoming a slave to it.

The Topic

That framing, authority without addiction to the platform, is the same thread running through almost everything I teach now: build systems and personas that do the work, so the founder isn't the bottleneck chained to posting every day themselves.

Why This One Matters

A 24-hour global format only works if the organizers trust a speaker to hold a segment without a live audience in the room reacting in real time. Being one of the speakers Semrush built that format around is a different kind of vote of confidence than a normal panel slot.