← All Media
ABC2 min read
Social Media Branding: Do You Really Know How to Use It?
Jeff J Hunter's Take·Originally Produced with BrandedMedia.io in ABC, February 18, 2020
This is Jeff's own write-up, kept here in case the original ever moves or comes down.View the original on ABC→
This one aired as a straight TV segment, not a podcast or a written feature, built around the same question a lot of business owners still get wrong: having a social media presence and having a social media brand are not the same thing.
The Distinction
Posting content is an activity. A brand is what someone remembers and trusts before they've even bought anything. The segment walks through what separates the two, and it's the same distinction that later became the foundation of the C.O.R.E. Branding Method.
Why This One Matters
Broadcast segments like this one are the hardest press to hold onto. There's no article text to archive, no permanent URL guaranteed to survive a station's next site redesign. This write-up, and the original hosted on Vimeo, are what keep it findable.
