There is SO MUCH power in a story.
BUT – you have to know HOW to tell a story.
It has to be “Visual” – that’s right, they need to be able to relate to the story and imagine themselves there.
Have you ever sat around a campfire or a dark room with your friends and tell scary stories?
It was always easy to tell who was the best story teller.
When the told you about the evil character hiding in the closet.
Described in such detail, you could visualize how scary he was.
The suspense… you could imagine being there.
Touching the door knob, afraid to turn it.
How your skin JUMPED right off of your body when they open the door.
Remember – Stories need to be visual!
See how you were involved in that story?
Be honest, could you visualize it?